Variety is the Spice of Life


Many marketing experts say that the worst thing you can do is not place your product in a niche. The idea is that , focus and specifics make for a better and narrow marketing plan. You see, people can size you up and know right away if they like you or your product. I get it. Music for example, is tough to pitch to a radio station unless there is a clear genre that the listeners are used to hearing. A sound that they know. The sound is already pre-determined by a few major record labels and everyone and anyone in that genre has to sound a little like the previous artists. I love gospel. I love dance. I love jazz. I love rock. I love the blues, pop, electronic, soul, love songs, and R&B. Even a good rap song!! As long as it is a good song that moves me. For me variety is the spice of life.